Canvas Films developed a new campaign for MyLooks that delivered a crisp, concise message. Knowing that short-form spots were the best way to introduce the company, its centers and individual doctors, the Canvas Films team used its knowledge and expertise to suggest a highly converting direct response marketing strategy.
When MyLooks was entering the DRTV market, they were looking for a company with knowledge and experience in the cosmetic DRTV industry. MyLooks’ marketing director decided to work with Canvas Films due to our experience having produced numerous DRTV spots for leading companies in the beauty industry such as Hair Club and SonoBello.
For the MyLooks DRTV production, Canvas Films coordinated and captured numerous “before and after” shots from numerous patients, selecting only the most compelling. We chose only those with the most noticeable procedure results who truly conveyed satisfaction with MyLooks plastic surgery.
We used the latest high definition editing and graphics software to display the MyLooks board-certified physicians and to personalize to the spot to each doctor’s location.
Our direct response marketing strategy was ultimately lead generation through promoting both the website and a limited time offer of a free MyLooks’ information kit. Both strategies lead to numerous consumer requests and MyLooks was extremely satisfied with the results.